Can someone explain this to me please, cos I just don’t get it? People just don’t click on ads, so why bother spending the time & effort creating ways to ‘fool’ people into clicking on sponsored links!? Hardly any of this traffic is going to lead to quality conversions, bounce rates will be huge (just like any other paid ad).
- Are Facebook selling it as a volume game where 0.001% conversion has an roi if you drive enough cattle through the gate?
- Are they hoping to take advantage of a growing older demographic on Facebook, who potentially aren’t as savy about placed ads?
- Or is it simply about taking advantage of what the marketplace wants, assuming there are still enough brands & agencies out there (which there certainly are) that really don’t understand the web & will flock to something nice & easy to understand, allowing Facebook to make hay while the sun still shines?
Whichever, it seems like a dangerous game to play with the Facebook brand, making moves that are likely to annoy most people no end, especially in a landscape where Google are providing a viable alternative?
Perhaps the answer is simple…if Facebook, Twitter & eventually Google+ all jump on the same bandwagon of intrusive, ineffective paid advertising, people will have no choice but to grin & bear it – just like we have with TV ads for the past 50 years!
Related articles
- Facebook InStream Ads (TheNextWeb.com)
- Facebook’s Constantly Evolving News Feed Could Be Its Biggest Advantage Over Google Plus (readwriteweb.com)
- Is Google+ the next Facebook for marketers? (thecontentlab.icrossing.com)