I spoke at the Social Media in a Corporate Context (smcc2011) seminar in London this week. The event covered topics including: the use of social media on mobile devices; how to manage social media crisis & proper engagement with bloggers to help develop brand.
You can get hold of copies of the presentations from the day here.
I spoke on the “Rules, Rules, Rules!” panel about the challenges of engaging audiences through social media in highly regulated sectors like financial services & healthcare. We talked about how to develop & approve social media content, defining policies for engagement, social media & the law & inevitably the recent super injunction scandals.
I really enjoyed the session from Charlie McMurdie, Head of Cyber Crime at Scotland Yard, who talked about Metropolitan Polices strategies for tackling organised crime online, police intelligence gathering through social media channels & a few high profile cases including the Sony Playstation attacks & Wikileaks scandals.
Social Media & CSR Report: Global FT500
The Global Social Media & CSR Forum also presented their findings from the worlds first in-depth global research programme into how FT500 companies use social media as part of their corporate social responsibility (CSR) strategy. The six month research programme was carried out by the Centre for Public Relations Studies, part of Leeds Metropolitan University, & the United Nations Office for Partnerships.
I hope you find the report useful!
[scribd id=56921419 key=key-1m41krqdmv74ekjhutzv mode=book]
- 6 Things I’ve learnt About CSR Communications (davidcoethica.wordpress.com)
- Twitter, CSR and Me: A People Fascination (davidcoethica.wordpress.com)
- CSR’s Misguided PR Strategy – or Just Say No! to CSR (pop-pr.blogspot.com)